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7 Times “Crispy Rendang” Was Used To Up Malaysian Brands’ Marketing Game

Although myBurgerLab didn’t actively promote their burgers by riding on the “crispy Rendang” wave, they did get some free publicity through one of their follower’s tweets.

Spade’s Burger, on the other hand, was more opportunistic and introduced their Rendang inspired chicken burger. The burger is only available for a limited period.

Even Ikea joined in the fun!

ikea crispy rendang

Vice-Chancellor of Sunway University also joined in the fun.

“Rendang, definitely not crispy”.



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